Log in

No account? Create an account
Wasted Youth - De File
Does Collecting Make You Feel Dirty?
Wasted Youth
I remember standing in the checkout line at the A&P in Doylestown, Pennsylvania, my eyes glued to the coffee grinder affixed to its terminus, thinking, "People will pay a lot for the smells that make them happy":
Charlie Bertsch remembers when coffee prices rose from 5-cent instant to 10-cent fresh-ground in the early '70s. 'This was not only exciting but also profitable; it helped to build the company,' he said. Fresh-ground was unknown at the time, but Bertsch, always looking for something innovative, sensed big potential.
Sadly, my parents wouldn't front me the money to make an investment. So I became a burden on the state instead.

Tags: ,
Current Location: 85704
Muse: Listening to WOXY

3 comments or Leave a comment
flw From: flw Date: October 1st, 2007 11:46 pm (UTC) (LINK TO SPECIFIC ENTRY)

Lost bizop

D'ya really think people will pay ten cents for a cup of coffee, Charlie Bertsch? You're a crazy dreamer! Get outta here you scamp!
cbertsch From: cbertsch Date: October 2nd, 2007 02:17 pm (UTC) (LINK TO SPECIFIC ENTRY)

Re: Lost bizop

Do you remember the grinders? Or are you too young? Did they have A&Ps where you grew up?
flw From: flw Date: October 2nd, 2007 02:25 pm (UTC) (LINK TO SPECIFIC ENTRY)

Re: Lost bizop

Yes, in fact, I remember them quite clearly. I remember them putting them in. They weren't there when I was very young, and then they appeared. I spent great amounts of time in grocery stores late late at night as a child as my father was (and is) a severe alcoholic. So, we had to stay out of the house from about midnight to four am every night waiting for him to fall asleep. We went from grocery store to grocery store. I would wander around and spent a lot of time reading magazines and quite frankly, looking for places to try and fall asleep. I remember absolutely LOVING the smell of coffee. So I spent a lot of bored time trying to find reasons or excuses for opening the spring mounted doors on the coffee machines and letting them spill out all the hell over the place. I never came up with any.
3 comments or Leave a comment