Log in

No account? Create an account
New Media, Old Patriarchy - De File
Does Collecting Make You Feel Dirty?
New Media, Old Patriarchy
I've been reading a lot of material from the 1960s, when the concept of "new media" was a big deal in some circles. For the most part, the novelty being discerned had less to do with any specific medium -- most of them were decades old already -- than with the relationship between different media. In a sense, the concept itself was the primary innovation, because it made it easier to imagine projects that combined film, video, tape recording etc. Greater involvement on the part of students or consumers was the goal for a good number of these projects, undertaken on the assumption that interactivity and/or psychological investment was likely to be enhanced by the use of what Marshall McLuhan called "mixed media." The future imagined to one day follow from these efforts often looks a good deal like the present we inhabit. But the cultural attitudes in speculative thinking of this sort were often deeply conservative, as if the shock of the new had to be offset by the comfort of the familiar, even when that comfort derived from reactionary convictions:
These days, even conservative supporters of "family values" might find it galling to make some of the assumptions manifested in this clip. The scene where the husband sits at his machine monitoring his wife's spending, displeasure radiating from his body language, is particularly egregious.

Tags: , ,
Current Location: 85704

2 comments or Leave a comment
From: veggieducksalad Date: April 10th, 2009 04:11 pm (UTC) (LINK TO SPECIFIC ENTRY)

check out some of the other videos

The French one has a Pink Floyd soundtrack and has talking heads talking about the passivity of the television audience vs. the activity of people using networked computers. Nice.

I've been rereading in the mid-century media philosophy lately as well.
cbertsch From: cbertsch Date: April 11th, 2009 05:26 am (UTC) (LINK TO SPECIFIC ENTRY)

Re: check out some of the other videos

Thanks for the tips. I've checked some of that stuff out, but not all of it.

In other news, I desperately need your input for this presentation I'm giving next week, but I know how busy you are. Why? Well, I'm trying to write about both Sesame Street and disco. And that has led me to consider the origins of Sesame Street and how they are interwined with both the sensibility that informed Expo 67 and the one that led to the formation of the first ethnic studies departments.
2 comments or Leave a comment